Understand the benefits of influencer marketing: read the success behind 6 brand campaigns!

When we think about influencer marketing, brand endorsements are often the first thing that comes to mind. But by viewing influencer marketing as merely a way to mention a brand or product through social networks, we miss out on the utility offered by influencer marketing. Marketers understand the need for influencer marketing, but many haven’t […]

5 Reasons Influencers Absolutely Impact Your Business Growth

When it comes to marketing trends catching the attention of CMOs everywhere, influencer marketing is at the top of the list. Many agencies have adopted this form of marketing to increase brand awareness, attract potential customers, and boost business growth. What was once siloed to PR or social media departments, influencer marketing, is now seen […]