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Using Influencer Marketing to Defend the Causes You Care About
This post was originally published in October 2017, and was last updated in December 2020. Why influencer marketing is one of the most effective tactics for increasing awareness about important causes and organizations. Influencers and celebrities are not shy about standing up for the causes they care about. In fact, the line between influencer and […]
Our Top 5 Cocktail Influencers
Cocktails (and mocktails!) come in all shapes and sizes, shaken or stirred, there’s something for everyone’s taste! Some of the most engaging content online is influencers using their creative flair to make their own cocktail creations. The most popular alcohol content category on YouTube is spirits, owing to the success of cocktail making tutorials by […]
How Non-endemic Brands are Finding Their Place in Esports
The world of professional gaming leagues has taken off! Competitive online gaming, otherwise known as esports, boasts growing online audiences on streaming platforms such as Twitch and Facebook Gaming. The pause in live sporting events and the general increase in people seeking entertainment online during the pandemic has led to bigger captive audiences for gaming […]
8 Tips for a Successful Social Commerce Strategy
For brands selling online, social commerce is the next big trend defining consumer shopping habits. As we spend increasing amounts of time scrolling through social media on our phones, it’s fast-becoming an all-in-one platform for everything from catching up with friends, watching funny videos, and most recently, shopping. Browsing and buying directly in-app, without going […]
Boost Your Brand Influence: Insights from the Beauty Industry
Social influence shouldn’t only be the preoccupation of social media influencers when brands can also be influential in their own right. Developing an impressive social presence and building brand awareness online is absolutely key for beauty brands who want to flourish in a post-2020 market. Shopping for perfume in department stores or for skin cream […]
What Your Competitors Can Teach You About Your Marketing Strategy
Building a strong brand presence on social media has never been so important given the rise of eCommerce, social commerce (in-app shopping), and brand discovery on social media platforms. It has quickly become a crowded marketplace, however, brands that can effectively leverage influencer marketing are able to stand out from the crowd. When developing your […]
Use Influencers to Promote Your Brand This Holiday Season
How to incorporate influencers into your upcoming Christmas marketing campaigns. The holiday season is typically a lucrative period for most brands, but this year they’ll need to think long and hard about their marketing plan in order to make the best of a Covid impacted Christmas season. With uncertainty about how much consumers will decide […]
Our Top Tips for Tracking Brand Ambassador ROI
Having a brand ambassador program can be a real boost for brands looking to build their online presence and generate more sales. Brand advocates that love your brand and your products will go above and beyond in their mission to raise brand awareness. But it can be difficult to know if the program is working […]
Grow with influencers: A guide for eCommerce subscription brands
Online subscription services have greatly expanded in recent times to include a range of consumer goods including anything from the basics like socks and razors, to more indulgent products like make-up and wine. The reason for the greater uptake in these services is millennials’ never-ending quest for ease and convenience, so they opt to get […]
Why every D2C brand needs a data-driven influencer strategy
A thriving eCommerce market and the arrival of new marketing technologies create the perfect environment for direct-to-consumer (D2C) brands to grow. Specializing in a select industry area, managing the manufacturing process, and selling directly to customers via online channels helps D2C brands eliminate the overhead costs of working with large retailers or opening a brick-and-mortar […]
Consumer social data: a missing piece of the puzzle?
Think you know everything you need to know about your customers? Think again! There’s a crucial slice of data that could transform the customer profiles in your CRM. Consumer data helps brands to understand customer demographics and behavior in order to optimize marketing strategies. Data about location, age and gender tells brands about their average […]
Influencer marketing and the rise of healthy eating habits
Last updated: August 2020 The healthy food industry has undergone somewhat of a revolution in recent years. When once sugary drinks and snacks were the most popular (and profitable) items, now consumers want healthy products, and buzzwords like ‘all-natural’, ‘free-from’, and ‘no added’ are prominently displayed on the packaging. The healthy food movement has become […]
Shopify + Upfluence for an end-to-end e-commerce influencer marketing strategy
Any robust e-commerce marketing strategy relies heavily on data to guide marketers’ decisions about everything from improving newsletter open rate, to which platform to invest in for paid ads. In order to start using data for growth, brands need first to decide what kind of data to collect and then understand how it can be […]
Our Favorite Fashion Influencer Campaigns of 2020
The fashion industry was an early adopter of influencer marketing and continues to lead the way with creative campaigns for high-street and luxury brands alike. Whether it’s adopting new channels or embracing video content, fashion brands are finding ways to stay relevant and adapt to trends in the industry. Let’s take a closer look at […]
eCommerce: An Unrivalled Opportunity for Luxury Brands
Luxury brands are facing a tough time, as the post-COVID-19 era brings challenges to a quick recovery given the knock-on effects of the crisis on consumers’ spending power. However, the situation is not as bleak as it seems. With radical changes come opportunities to transform the industry. Consumer behavior trends are changing and eCommerce is […]
We Asked Our Experts: How Can Brands Get The Most From TikTok?
We teamed up with our in-house experts to give you the low-down on the hottest social media platform, TikTok. Our teams have been helping clients and customers get the most out of this platform and understand why it plays a key role in marketing strategies right now. TikTok is one of the newest social media […]
Influencer Marketing: The Ultimate Online Fashion Strategy
Keeping up with current trends in the fashion world is like an extreme sport: Yesterday bike shorts were chic, today it’s cowboy-inspired boots, and who knows if low-rise jeans are actually coming back tomorrow or not. The fashion industry has been known to be a revolving door, where styles come, go, and then come back […]
Plants and Influencers: Your Online Green Dream Team!
Plants have made a complete comeback to modern living lifestyles: Millenials are greenifying their apartments with flowers, potted plants, and in-door farming such as microgreens and herbs. Since 2016, the sale of seeds and house plants has increased dramatically, according to the U.S. Department of Commerce, with millennials making up to a quarter of that […]
Website pop-ups: the key to design that converts
There is more than meets the eye when it comes to pop-ups. When used in the right way on eCommerce sites they can guide clients smoothly through their purchase journey without being an unwanted interruption. What can we learn from the pop-ups that convert? We share the best practices you should follow whether your aims […]
Stand out from the crowd with grocery store influencers
Shopping for groceries online is the ultimate convenience afforded by today’s technology. Whether it’s for the weekly food shop or seeking out specialist ingredients, more and more consumers are turning to eCommerce to fill their refrigerators. It’s a fast-growing industry and in the US eCommerce grocery sales are set to reach $59.5 billion by 2023. […]
The Secrets to Success with Brand Ambassadors
The beauty industry is no stranger to the power of a brand ambassador. From Georgia May Jagger modelling iconic red lipstick for Rimmel or Kate Moss featuring in adverts for St Tropez, celebrities have long been lending their notoriety to beauty brands and acting as brand ambassadors in big-budget ad campaigns. It is possible however, […]
How Influencers are Making Prom and Graduation a Virtual Reality
The arrival of late spring usually announces the most important events in the social calendar for High School and College Seniors; prom and graduation. In our current times of physical distancing and quarantine to prevent the spread of COVID-19, the usual rites of passage for young Americans will look very different this year. The in-person […]
Create Urgency, Create Sales: The Power Of A Limited Time Offer
Have you ever felt an urged to make a purchase because “today is the last day for free shipping”? What about feeling hurried to check out because your wish-list item is low in stock, and you just can’t risk losing this chance? If you are familiar with the world of sales, you’ll know that these […]
Essential Influencer-Marketing Tips Every E-Commerce Brand Should Know
E-Commerce brands have a unique opportunity to maximize the benefits of influencer marketing, compared to strictly bricks-and-mortar industries, due to the synergies between eCommerce sites and online platforms like social media where influencers are sharing content. People are spending more time on the internet and a large portion of that time is browsing social media, […]
Influencers and Content Creators: a guide for eCommerce stores
The e-Commerce industry is booming: In 2019, e-commerce was generating up to $3.5 trillion in sales, and this number is expected to hit $4.9 trillion by 2021. However, many e-commerce businesses are yet to leverage the influence of brand advocating content creators, and so, they’re left wondering if their e-Commerce store will hit the metaphorical […]
Celebrate Earth Day 2020 at Home with these Brands, Influencers & Virtual Events
Every year on April 22nd, the world gets to celebrate Earth Day. It is a day to spread awareness for climate action, celebrate environmental consciousness, or simply a day for us all to give our only earthly home some extra love. This year is a little more special as it’s the 50th Earth Day celebration […]
10 Influencers To Inspire Us on World Health Day 2020
April 7th each year marks the celebration of World Health Day – a day that brings to light many important topics and issues circling global health: mental health awareness, family care, wellness, and education on climate change. Each year, WHO nominates a theme for World Health Day, and this year is a fitting accolade celebrating nurses and midwives. At […]
Autosave: How Gaming is Providing a Lifeline during COVID-19
Despite the impact of COVID-19, the gaming industry keeps on playing. In last week’s blog post, we discovered that there was an impressive 75% increase in video gaming activities, according to Verizon’s report. At the same time, live-streaming platforms like Twitch also witnessed a 24% uptick in viewership, corresponding to the rise of home-confinement. The […]
Process Overhaul as Consumable Supply & Demand Critical
Grocery shopping has been a hot topic in recent weeks, due to growing anxiety over COVID-19, many are looking for answers to this critical question: “should I start essential supply shopping to prepare for the worst?” We have all seen the photos of empty Target aisles, lines wrapped around Trader Joe’s block, and Walmart carts […]
15 Healthy Food Instagram Accounts to Follow in 2020
A curated list of top-notch healthy food Instagram accounts to look out for in 2020. Healthy foods — Whether it’s vegan, paleo, keto, plant-based, low-carb or gluten-free, the healthy food trend is on the rise. Just look at kale’s rise to power and the 500 unfortunate souls named after the leafy green vegetable back […]
Facing COVID-19, E-commerce Brands Double Ad Spend
The ramifications of COVID-19 have been immense. Almost every single aspect of our lives have been affected: How we work, socialize, have fun, and shop. As a response to this new normal, brands are forced to quickly adapt. E-commerce, naturally, has become one of the most talked-about industries: as physical interactions are limited, everything goes […]
How the Gaming Industry is Adapting Under the Impact of COVID-19
These are unprecedented times. The significant impact of COVID-19 has shifted how our world moves: how people live and work, where businesses are heading, and how industries are adapting to change. The prompt decision to distance ourselves and quarantine left global citizens with very little alternative than to #stayinside. This is more than a movement: […]
Twitch & YouTube Streaming Services Skyrocket during Confinement
The huge increase in activity on online streaming services, undoubtedly a direct response to people’s needs of entertainment at home during this time, presents compelling timeliness for brands and influencers. Many creators, brands, and organizations have adopted creative and effective ways to use these services to reach new audiences in a very new era. Riding […]
How Brands Can Use Twitch to Stay Connected with Their Customers
The world is seeing many changes under the impact of COVID-19. As of early March 2020, most schools around the world were closed, offices adopted work-from-home policies, and many entertainment venues had to postpone or cancel their events. This forces brands and businesses to recognize and adapt to how their customers are living, working, and […]
Navigating influencer marketing during COVID-19
First and foremost, we hope you and your team are staying safe amidst the global effect of COVID-19. We at Upfluence are committed to working with our clients through this time, and we understand that many of us are still running effective influencer campaigns. We’re at the beginning of a major global shift, and while […]
How to Successfully Negotiate with Influencers
How to successfully negotiate with influencers has been a hot topic in the influencer marketing sphere, since there is no official “rate” for influencers or brands to use as a universal guide. Many brands (and influencers alike) find themselves puzzled about how to negotiate compensation for influencer marketing campaigns. As you prepare for influencer negotiation, […]
Make Customers Fall in Love with Your Valentine’s Day Influencer Campaign
Valentine’s Day is fast approaching. Love it, or loathe it, it’s a time of year when people are ready to spend big to show their affection for the people they love. As a marketer, you can’t ignore the power of Valentine’s Day – it’s the fifth biggest shopping event for US consumers after all. This […]
Instagram Bans Influencers’ Promotional Vaping Content
Instagram recently announced that they will ban vaping products, tobacco, and weapon branded content in their statement on 12/18/2019. The Facebook-owned photo-sharing app expressed that they will enforce this ban in the upcoming weeks, and plan to also release special restrictions for branded content of alcohol or diet supplements next year. This marks the first […]
Influencer Marketing Trends to Expect in 2020
Influencer marketing has taken many major turns in the past few years, and the industry has almost completely transformed from what it was in the beginning. A quick recap on the recent years… Previously predominantly featuring big-named celebrities, major sports stars, and mega thought leaders, today’s influencer marketing has lent more and more space for […]
Brands and Agencies vs. Instagram Hiding Likes
Also check out: See Hidden Instagram Likes and MORE with Our Free Chrome Plugin When Instagram first announced that they started hiding likes as a test earlier this year, we had a discussion both internally and with our customers about whether Instagram hiding likes is a threat to influencer marketing. Spoilers: We didn’t think so. […]
